Oct 6, 2025 · In marketing terminology, perceived value is customers’ evaluation of a product or service’s merits and its ability to meet their needs and expectations, especially compared with its peers.

Dec 19, 2025 · Customer perceived value is an important marketing term that affects how marketing professionals advertise and price their goods. Factors like convenience, pricing and reputation can …

Aug 25, 2021 · Customer Perceived Value (CPV) is a conceptual marketing model used to determine the difference between a prospective customers evaluation of all the costs and benefits of a …

Jun 2, 2023 · People in marketing can use customer perceived value to gauge interest or predict how the user will respond to a product or item. As the customer perceived value rises, that product or …

Dec 17, 2023 · To consolidate existing research, the current meta-analysis assesses the findings of 687 articles, involving 780 independent samples and 357,247 customers. The most integrative CPV …

Dec 21, 2022 · What is customer perceived value in marketing? Perceived value is a customer’s view or appraisal of a product or service based on their perception of its costs and benefits. This includes …

Sep 1, 2022 · Perceived value indicates how much a customer is prepared to pay for a product or service. This is determined by a product or service’s ability to meet the customer’s needs and inspire …