In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

Online campaign management technology firm DoubleClick Inc. has released a hosted database product developed for mid-market catalogers. In the beta stage until July 2004, ClearEdge provides Web-based ...

That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or ...