Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028. The size, and competitiveness, of this market means ...

Conversational marketing stands as a dynamic approach that emphasizes real-time dialogue with customers, fostering deeper engagement and relationship building. With the integration of artificial ...

For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list. Yet keywords—whether ...

Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...

In a world that’s dominated by demands for personalization, self-service and fast-moving buyer’s journeys, marketers are turning to conversational marketing to better engage prospects with relevant ...

Drift, the company that claims to be the originator of the currently trending conversational marketing IT sector, yesterday unveiled at its FLASH Miami customer event the Drift Conversation Cloud. The ...