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WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...
Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...
Artificial intelligence has sparked intense debate in the creative industries. For some, it signals the end of originality. For others, it’s a revolution in how ideas come to life. With over a decade ...
Flight, led by Christopher Lloyd and Casey Cornett, is evolving from a traditional ad agency into a strategic-creative growth ...
Omnicom on Tuesday unveiled the Omnicom Advertising Group (OAG), a new structure that aligns its creative agencies globally under one leadership team. Troy Ruhanen, formerly CEO of TBWA Worldwide, ...
AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora,” “Top Gun: ...
Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...
Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...
The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.
NIGERIA, July 9, 2025 /EINPresswire.com/ -- UK-based advertising company Uber Creative Advertising Agency has officially signed a five-year strategic partnership ...
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