The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Effective ...

“CTR Non Manipulation was built to separate real engagement from manufactured activity,” said Chris Maddaloni, founder of Get Me SEO. “We do not sell clicks, and we do not control user behavior. What ...

Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...