Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

Building a community of brand lovers can unlock sustainable growth and countless benefits for companies and marketing teams: From customer insights to the co-creation of new products or services, word ...

One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service ...

With the continuous widening of consumer expectations, in the search for innovative ways to get ahead, every business must put brand community engagement at the top of its to-do list. Insights gleaned ...

Brand communities are reshaping how we see brand-consumer relationships. A brand community is a collection of individuals who interact both with the brand and with each other to engage with a subject ...

I’ve found that private equity investors often say their priority is to find a passionate “brand community.” Unlike brands built on media budgets, those anchored in community have a pre-sold audience ...

To differentiate themselves in competitive markets, the world's favorite retailers are tapping into retail design to cultivate communities of brand enthusiasts. Since traditional marketing methods no ...