When was the last time you tried to upload videos on YouTube and ended up receiving an error message? You might start wondering what the best video format for YouTube ...

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to ...

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers ...