Sometimes, people who are just getting started in business decide to throw themselves at as many media as possible with a generic press release. They send the same pitch to every breathing journalist ...

When you have a business or product, you want journalists to write about it. With so many outlets employing journalists these days, in a way it is easier than ever. However, it's not just as simple as ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

If you work in public relations, you’re bound to know what “op-ed” means. Even if you don’t, you’ve probably come across one — perhaps without even knowing it. An op-ed column refers to a piece of ...

Telling people what you do in a concise way isn’t easy. That’s why creating an elevator pitch is so important. Whether it’s during a chance encounter with the CEO at the coffee shop, a formal business ...

If you are in a situation where you need to quickly and effectively communicate your idea, product, or service, an elevator pitch comes in handy. With the help of the latest ChatGPT-4o Omni AI model ...

An icon in the shape of a lightning bolt. Impact Link When most people hear the term 'elevator pitch,' they think they have at least 30 seconds, maybe more, to showcase who they are and what they do.

An increasingly popular way to get media coverage for your business or your personal brand is by writing contributor articles for established media brands. Often, these pieces are referred to as ...

Everyone dreams of being an author. The pandemic has inspired many to start on these long-dormant passion projects. Or maybe just toy around with the idea but not, you know, take any tangible action ...

Interested in writing for The Chronicle of Higher Education? We welcome pitches and submissions to our Advice and Review sections. You’ll find more information about each section’s focus and ...