Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

While public ad tech companies are mostly interested in their own bottom lines, the uptick in antagonism is also about vendors jockeying for position and to convince investors and marketers of their ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) ...