According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

The importance of analytics as a business tool continues to grow, so it is critical to understand the impacts of analytics applications on storage systems. Analytics includes a number of variants and ...

You wouldn’t hire a new salesperson, train him, give him a customer route and never check in with him, yet that’s exactly what companies do when they set up Websites without analytics. Defined as the ...

The biggest challenge is that the expectation of web analytics is getting way beyond just the web: people want business data that shows the performance of the digital channel in a broader context and ...

Converting analysis into behavior-changing programs if often challenging for marketers. While descriptive analysis investigates what has happened in the past (i.e., what is the demographic profile of ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...