WAKEFIELD, MA--(Marketwire - Oct 18, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

WAKEFIELD, MA--(Marketwire -08/08/12)- The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host a symposium at the Mission Bay Conference ...

The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and conversion. The WAA is hosting a blog where the ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...

Companies using Web analytics are placing too much faith in technology and people, and not putting enough effort into education and training, according to former JupiterResearch analyst Eric T.

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

Is the Web Analytics Association doing anything? I am not being sarcastic, I really do not know. What I do know is that when you install any Web analytics program, each one will report different ...

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...