Vortex makes some of the best optics for hunting—no doubt about that. And whether you've been eyeing up a new rifle scope, spotting scope, or binos, Black Friday is the time to buy them. Right now, ...

Today's optics deals include everything from $80 binoculars (that we actually recommend) to a heavily discounted Schmidt ...

In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter ...

A scope that won’t hold zero can ruin a deer season faster than a missed shot or a noisy treestand. You’re dealing with temperature swings, bumpy rides in the truck, sudden drops, and rifles that get ...

This updated favorite hands an unfair advantage to shooters who seek to keep the upper hand in every situation from close quarters to long-range shots. The illumination dial is cleanly integrated into ...

The U.S. Army has picked a new, futuristic scope for its next-generation infantry weapons. The service awarded the contract, potentially worth $2.7 billion, to Wisconsin-based Vortex Optics. The scope ...

Cyber Monday deals are some of the best I’ve seen in the past week, especially on optics. There are Zeiss binos marked down under $500, red dots marked down for more than 50% off, thousands off ...