In the simplest terms, our message is what we say and our voice is how we say it. Still, it’s practically impossible to separate the two: they must always be true to each other. And it’s through our ...

What we say and how we say it is important. While our message is the content and information we're communicating, our voice is in the tone we use — whether it's spoken, written, or visual. It makes ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

This handout is also available for download in PDF format. We refer to a sentence as being in the "active voice" when the subject is performing the action of the sentence (the verb). A sentence is in ...

Writing assignments at the university level often require an academic voice. There are certain aspects of academic voice that are more formal than every day, conversational speech. Typically, academic ...

To effectively develop a brand through marketing, you must build your brand's personality. An important part of brand personality is the tone of voice in advertising. The tone of voice in marketing ...

At the beginning of a client relationship I’ll always ask if a brand has a tone of voice guide they can refer me to, but since so many people treat tone of voice guides as an unnecessary piece of ...