Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset throughout 2025, indicating that sales aren't on fire as the company likely ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

In 2023, the flagship reveal at Apple’s WWDC keynote was unquestionably the debut of the Vision Pro. The headset wasn’t just Apple’s first all-new platform since the Apple Watch. It was also the ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the Financial Times (a subscription is required to read the entire article).