High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

A video of an Apple Vision Pro user running into a WiFi pop-up “wall” had redditors calling the moment a “Black Mirror-like experience,” and speculating about ways hackers and advertisers will use the ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...

Apple hasn't officially revealed sales figures from the Vision Pro. The company also declined to comment on this report to ...

Julia Becker Collins is the chief operating officer at Northborough marketing agency Vision Advertising. She can be reached at [email protected]. Julia Becker Collins is the chief operating ...

According to the report, Casanova confirmed his retirement via his LinkedIn profile. Casanova has been with Apple for a long time and has held many different roles in the past. In 1997, he became ...