Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. User retention is mathematically one of the most important aspects ...

Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention all the more important. Retail apps that implement a successful user retention strategy will ...

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This ...

Decentralized apps saw greater transaction volumes in 2019 but low user retention, and difficult to use apps still stall mainstream adoption push. Decentralized apps (DApp) continue to be a major ...

QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Meta’s new Twitter competitor, Threads, experienced a substantial drop in engagement, losing more than half of its user base after its initial launch. Meta is actively exploring strategies to enhance ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...

Virtual reality’s failure to live up to its hype is well documented. Poor user retention plays a significant role in this matter, as it does with any other technology product. However, disappointing ...

Pokemon Go may be good at bringing in new users, but its ability to retain them is just as impressive. Pokemon Go has broken more than one record in the past few days since its release, not to mention ...