B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

QR (quick response) codes are two-dimensional barcodes scanned by smartphones to take the viewer to a web page, online form, video, and anything else marketers can come up with – taking offline ...