The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...