Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

Marketing helps an organization sell its products or services. The target market is the group of consumers that a marketing strategy orients toward. Organizations use different marketing strategies to ...

Addressing the 'No Money For Terror' conference, Jaishankar said the scale and intensity of terrorist threat has increased in recent years due to continued tendency of some to use terrorism as a tool ...

The pundits will no doubt laud the fact sales conducted through online and mobile devices blew out past years' Black Friday and Cyber Monday performance. I on the other hand, am profoundly depressed ...

Harsh Vardhan Shringla is taking over the high-profile post at a time when India is facing several foreign policy challenges including battling criticism from some countries and international fora of ...