The typical startup trajectory involves creating a product first: An entrepreneur has an idea, builds an app that addresses the idea and iterates on the app while trying to find customers who need it.

The age-old art of anticipating the needs of others is now a key component of a successful business strategy. Specifically, anticipating customer needs is essential for modern companies looking to ...

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

In our last article, we explored the ways that social distancing has changed two key forms of sales conversions: in-person meetings and large trade shows and conferences. But it is not just networking ...

For the past 13 years, I have been leading a software factory built to make travel easier for millions of people around the world. During this time, I have learned the importance of ensuring ...

Here’s what you must track to understand what’s on the minds of your customers and what influences their buying decisions. Only 54% of sales professionals go beyond selling their product and help ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

In the ever-changing landscape of employer services, understanding the nuances of your clients’ industry can help you better tailor your services. Joey Lee, Director of Sales at Hawaii Dental Service ...

In today’s fiercely competitive restaurant industry, more is needed than simply serving great food and providing excellent service. There is no doubt that listening to the voice of the customer is ...