Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

What’s the best URL shortener you can use? The answer for many of you was probably goo.gl for quite a long time now, but at the end of March this year Google announced its plans for shutting down ...

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

Google’s URL shortener just opened up to the public, with a standalone site. Launched last December, Google’s Bit.ly competitor, Goo.gl can now be used for any links on the web. And Google promises ...

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...