Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

Apple's big "Awe-dropping" iPhone 17 event on Tuesday introduced a new slimmer "Air" model. The new AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also shown off. Apple is keeping ...

Tariffs have defined the tech industry this year, causing massive changes to product pricing, manufacturing, and distribution. However, one of the world’s biggest tech companies says that its hot new ...

"There's no increase for tariffs in the prices," CEO Tim Cook said Friday The iPhone 17 Pro costs $100 more than previously, starting at $1,099 Apple's standard iPhone 17 costs the same as before ...

Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...