Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

President of Corporate Clothier which provides online company stores, apparel design, sourcing and fulfillment to companies & organizations. Any company can make an empty claim: “We offer the best ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Before buying a book or a pair of headphones from Amazon, it's highly likely you'd read a few reviews to ensure you're making the right decision. For consumers, reviews are vital in helping make ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

Smaller state advisers want to be able to post client endorsements and quote them in ads when bigger SEC-registered firms get the green light. By Mark Schoeff Jr. State-regulated investment advisers ...