Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When it comes to marketing, today’s consumers have told us clearly what they want—and what ...

Post-pandemic digital behaviors have increased the importance of personalization in marketing. To capitalize on this shift, brands can emphasize emotionally connecting experiences that improve brand ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...