Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

Giving marketers of modest means access to targeted display advertising, MySpace has launched an ad platform for small business owners, brands, and politicians to purchase, create and analyze the ...

Integrate’s media division, Pipeline360, has announced a new B2B Display Advertising Platform. The new platform is designed to help brands create targeted display ad campaigns that run alongside ...

Earlier in November, Eloqua made news with their announcement of AdFocus–a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of ...