To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

A grand opening is a celebratory event that introduces a new business to the neighborhood and potential customers. These affairs are more than traditional, obligatory dates on the business calendar: ...

In past decades, consumer surveys have become an established form of evidence in trademark and false advertising litigation, particularly in matters involving confusion, secondary meaning, or false or ...

Opinions expressed by Entrepreneur contributors are their own. Surveys are a great way to assess customer satisfactions, marketing channels, product potential, price ranges, website audiences, and ...

Nonprofits often survey donors, but if they’re not asking the right questions, they may not be getting the data they need to maximize the chances that donors will continue to give. Including one or ...

Employee engagement is one of the biggest factors contributing to retention. In the current hiring crisis, you really can’t afford to lose great employees. But how do you know if your employees are ...

The confidential employer survey consists of 57 questions, providing a comprehensive analysis of company benefits policies. Answers from the first 41 questions count for 1/7 of a participating company ...