Subtle logo changes often attract a fair deal of amusement, fun poking and even outright criticism. We've all seem comments on social media along the lines of 'you paid someone how much to change the ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Harris 2024/Jonathan Hoefler The new Harris x Walz logo is arguably a fairly unassuming ...

Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are ...

What just happened? Meta imitated X (formerly Twitter) this week by changing Facebook's logo, though you'd be forgiven for not noticing. Rather than introducing an entirely new image that represents ...

Best Buy has redesigned its iconic logo. It sets the company’s newly updated wordmark free from the giant yellow tag it’s been confined in for the past few decades and reduces the tag to a more subtle ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Maybe you’re like me—when a company refreshes its branding, I don’t give the news much of my time. In fact, when Google first announced an update to its favicon logo (the four-color “G”), I didn’t ...