CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to ...

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to ...

Too often, SEO and content strategies are built around keywords, not user behavior. But keywords alone don’t tell you what users need – intent does. Performance marketers often ask too much from users ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Seasoned Biotech Entrepreneur Dr. Christian Thirion Appointed CEO of DiNATEQ AG and Group Chief Strategy & Business Development Officer; Dr. Josef El Andari Named Chief Scientific Officer of DiNAQOR ...