On the three-dimensional chessboard of business, CFOs are expanding their roles in multiple directions at once. Finance leaders now shape and drive corporate strategy in areas ranging from advanced ...

Are B2B marketers being given the credit they deserve for their strategic contribution? According to Marketing Week’s 2025 State of B2B Marketing research, over half (58.2%) of the 450 marketers ...

Founder, Head of SPM Innovation and AI at Projectum, a global technology leader modernizing how companies connect strategies to execution. In today's rapidly evolving business landscape, the diversity ...

Chelsea, an executive coaching client, came to a session dismayed after receiving feedback from her 360 review that said she needed to work on her “strategic contributions.” This is not an isolated ...

It has been a rough couple of decades for marketing. The millennium began with high hopes that digital channels were putting within reach the long-promised nirvana of one-to-one marketing, and ...