The MGM logo is one we’ve all seen on screen – but do you know the history of the MGM logo? That familiar lion has made MGM one of the most recognised film studios but the design has evolved many ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and ...

LogoAI, a global leader in AI-powered logo creation, today announced the launch of its latest Online Logo Animation Maker, a new tool that allows businesses to transform static logos into dynamic, ...

The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, ...

Unfortunately, these pundits are almost all talking about the wrong thing…especially in the recent Gap debacle. Whether the new logo was designed by a well-intentioned but misguided “logo committee,” ...

A lesson in logo development for biotech and biopharma companies launching their first brand. OK, say you are now responsible for marketing at a biotech. You don’t have a logo identity package yet. Or ...

Sony will try to prevent static images such as logos from being burned into the screens of its upcoming WEGA plasma TVs by keeping the pictures continually moving in a circular path. Dubbed the "Pixel ...

As our communication channels become focused on screens and expand into new digital platforms such as virtual and augmented reality, there is an increasing opportunity to enrich brand identities with ...