A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

Evaluating your organization’s marketing technology stack — in other words, all of the technology tools you use for marketing — is more important now than it has ever been. There are a couple of ...

Marketing today isn’t suffering from a lack of tools—it’s drowning in them. Between campaign platforms, analytics dashboards, CMSs, CDPs, DAMs, and automation engines, marketers are cobbling together ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. When building out a marketing infrastructure, the tools and ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, a global leader in customer intelligence and marketing enablement, today announced that it has been recognized as a leader in the Modern Marketing Data Stack ...

In an environment defined by change, marketers have accepted that monitoring and strategic pivots in line with data-driven insights are critical to staying ahead of the curve. Understanding these ...