Social identity theory explains how people's behavior is influenced by their group identities and intergroup relationships. It has been applied in a variety of fields but has not yet been fully ...
Nandi, P. and Joarder, M. (2025) Negotiating Marginality: Social Identity and Exclusion among the Hijra Community in Rajshahi, Bangladesh. Advances in Applied Sociology, 15, 1336-1349. doi: ...
ET BrandEquity on MSN
User-generated social media content has no direct impact on brand engagement: Study
A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...
Accomplishing significant goals can be transformative, not only in terms of the tangible outcomes but also in how we perceive ourselves. Whether it's completing a book (woo hoo!), reaching an academic ...
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