(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

"2026 will reward the brands that can use technology to stand out in the spaces where humans interact, online and offline." ...

In the ever-evolving landscape of social media, staying abreast of the latest trends is crucial for marketers, influencers, and content creators. Snapchat, with its vast user base of over 290 million ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Right now Snapchat is definitely having a moment. Almost four years after the launch hype and more than a year after big brands like McDonald's made a splash with their first marketing experiments, ...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

Channel 4 has announced further investment in Snapchat content, calling it a “marketing opportunity” at London’s IAB Digital Upfronts event. The broadcaster currently recuts five of its linear ...

Snapchat has launched a new discovery tool that adds contextual information to branded stories, opening up new marketing avenues for social advertisers. Aptly named ‘Context Cards’, the new feature ...

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. Why is that? Is it because of the audience, the performance, the product? What ...

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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Although far behind the world`s largest social media platforms in terms ...