Uncle Herschel is coming home. After a week of social media backlash and culture war outrage over its revamped restaurant logo, Cracker Barrel announced on Tuesday that it would revert back to its ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

Sales at Cracker Barrel Old Country Store Inc. took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage ...

Cracker Barrel’s recent attempt at a logo change sparked an outsize and unnecessary controversy. Some critics went so far as to argue that the adjustment was a capitulation to DEI principles or even, ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

WASHINGTON — The "Old Timer" is back, while plans for Cracker Barrel remodels have been scrapped. The company is backtracking on its restaurant rebrand after customer backlash over a new logo and ...

(Reuters) - Cracker Barrel shares fell about 3% on Thursday, after social media backlash around the restaurant chain's short-lived decision to change its decades-old logo hit customer traffic and ...