Store loyalty used to make a lot of sense: you shopped one place, collected points, and traded them in for coupons that felt like a win. Lately, a lot of older shoppers are bowing out-not because they ...
The U.S. consumer is a force majeure. Consumer spending represents nearly 70% of U.S. GDP, and consumers can endure a lot of barriers to continue to shop. For the last two years, they have withstood ...