With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

In a previous Forbes article, I wrote about how AI is driving a rethink of the enterprise data stack and how a modern data platform approach can be a key component in this evolution. But in a world ...

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Enterprises are shifting from simply storing data to harnessing it through layered, AI-ready data platforms that integrate seamlessly across the stack. The trend is pointed toward trusted foundations ...