Earlier this month, Bayer went live with its Seeing Red campaign, but the pharma giant’s promotional effort for Mirena, an IUD approved for the treatment of heavy menstrual bleeding (HMB), has ...

In sites stretching from Beijing, China, to Altamira, Spain, archaeologists have turned up remains of red clay dating back to ancient times, indicating how the color’s use—and significance—has endured ...

The color red holds significant power in artwork, symbolizing a range of emotions and themes from passion and love to anger and danger. Its vibrant hue can evoke intense feelings, drawing the viewer’s ...

Red has always stood out, even if its power is just now being discovered by creators pushing the Unexpected Red Theory on TikTok. It’s dichotomous: the color of both life and danger…of love and ...