Quick Response (QR) codes need to be better used with a clear strategy in mind, and not be used for the sake of doing so. Badly implemented QR code campaigns may erode consumer interest, and this may ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.