Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase “brain rot” has exploded online, used to describe everything from too much ...

Ever reached a point where you've scrolled social media on your phone for so long before bedtime, you feel foggy, overstimulated, anxious and struggle to get to sleep? It may be that you, and your ...

Back in June, health influencer Brendan Ruh posted on Instagram that, “Brain rot isn’t just a meme now. It’s real. And it’s literally shrinking your brain.” In the post, Ruh claimed two or more hours ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...

IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

In case you missed it, the 2024 word was “brain rot.” Since 2004, the Oxford English Dictionary has chosen a “word of the year.” This word conveys a summary point of that particular span of time. It ...

Blame cell death and fungi for brain decay, not TikTok. TikTok won't really make your brain rot. That doesn't happen until after death. While most brains rot quickly, researchers have found a ...