1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

This year could be a big one for retail media, as Coresight Research predicts the global market will total $179.5 billion, a 15.4% increase year over year. In its study released on Wednesday, “Retail ...

As retailers enter 2025, they face a critical reality: simply having a retail media network is no longer enough. With retail media expected to comprise two-thirds of a projected $67 billion in media ...

Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, ...

First in series of three columns. Retail media has undergone a profound transformation over the past decade. What once was a niche, retailer-driven capability focused on driving sales within commerce ...

Texas grocery chain H-E-B has launched new self-service functionalities for its H-E-B Retail Media network by leveraging the Epsilon Retail Media solution. Now, brands will be able to independently ...

ATLANTA--(BUSINESS WIRE)--Bridg, a division of commerce media platform Cardlytics, Inc. (NASDAQ: CDLX), and Hy-Vee, Inc., one of the largest supermarket chains in the Midwest operating across nine ...

As more transactions flow through AI intermediaries, the data moat retailers built to justify premium CPMs gets ...

Retail media is one of the key marketing channels that saw accelerated growth due to changing consumer behaviors and specific challenges related to the pandemic. Curbside pickup, home delivery and ...

The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars United SM Commerce. Retail veterans like us have ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...