Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

NIQ and Kodiak Cakes, have begun a new retail measurement agreement designed to help drive growth in the breakfast category.

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

The following is a guest piece by Paul Frampton, president of marketing consultancy CvE. Opinions are the author’s own. Retail media solves all measurement ills? Not quite — not today anyway.

Albertsons Media Collective has launched an incrementality measurement solution designed to highlight the impact of in-store ...

Marketers gain unprecedented, standardized third-party verification and transparency on ad inventory across Criteo's (CRTO) network of hundreds of retailers Retail Media is one of the fastest growing ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Today’s article, featuring experts from MG2, Pinterest, Publicis Sapient and Reddit, looks at consumer trends retailers can ...