Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Ensuring reliable analytical methods and bioassays requires a well-thought-out strategy for evaluating method validity and systems suitability. Analytical methods and bioassays require a ...

There is a distinction that one learns about on the first day of a course in psychological research methods. It is the difference between internal and external validity. Internal validity is ...

Validly measuring sensitive issues such as norm violations or stigmatizing traits through self-reports in surveys is often problematic. Special techniques for sensitive questions like the Randomized ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

IOWA CITY — Although he was an academic titan — and pioneer of the widely-used meta-analysis research method — University of Iowa professor emeritus Frank L. Schmidt’s friends and “intellectual” ...