Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

Forbes contributors publish independent expert analyses and insights. Matt Gandal examines how education can drive economic mobility. The recently announced results of the National Assessment of ...

In this paper, we introduce a robust framework for identifying historically relevant macro environments based on similarity and significance. We apply this framework to macroeconomic data to assess ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information ...

Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance. Get a few search managers into a room and the topic of ...