Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Depending on my mood while shopping, I might be moved to purchase bottles based on a label’s aesthetic appeal or authoritative seal of approval. I am influenced by wine labels. Everyone is. Whether ...

Strolling down the Safeway wine aisle is a lot like touring an art gallery -- there are bold abstracts, classic still lifes, pastoral landscapes. Some wine labels are more than packaging -- they're ...

Both companies are based in Southwold, and Adnams and Spring worked together to create bespoke hand-drawn illustrations to incorporate into the wine labels. Two of the designs are for new lower ...

We're all guilty of it. Even if we don't want to admit it, we've all been suckered into grabbing a bottle of wine off the grocery store shelf just because of what's on the label. Seriously, who can ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...