Despite the diminishing relevance of print among modern audiences, marketers retain a special place in their hearts for a witty ad contextually placed within newsprint. The layers of trust the medium ...

3D printers could be used to change the dynamic behavior of reactive composite materials. That's the potentially-groundbreaking news that a team of scientists and engineers from Lawrence Livermore ...

Instead of leaning on data and digital out of home tech, the brand and agency Ogilvy Amsterdam delivered a reactive ad using a special chemical sheet that reveals that creative only when it is raining ...

Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. High cost-per-copy is an issue ...