To date, much of the early conversation about putting AI into production at scale has centered on the need for good prompt engineering — the ability to ask the right questions of this powerful ...

DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

COMMISSIONED: Whether you’re using one of the leading large language models (LLM), emerging open-source models or a combination of both, the output of your generative AI service hinges on the data and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The launch of OpenAI’s ChatGPT in 2022 served as a harbinger of the profound disruption and ...

NEW YORK – From discovering that retrieval augmented generation (RAG)-based large language models (LLMs) are less “safe” to introducing an AI content risk taxonomy meeting the unique needs of GenAI ...

With, as Gartner predicts, generative AI (GenAI) spending to exceed all other IT spending combined, knowing exactly when to utilize—and when not to use—GenAI will be increasingly critical. David Seuss ...