Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Through detailed discussion of a methodology developed to quantify destitution in rural Ethiopia, the paper raises a number of issues and ideas concerning the integration of qualitative and ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...