Global mobile in-app purchase revenue reached $167 billion in 2025 as total downloads climbed to 149bn worldwide.
Be afraid, because mobile has entered its monetization-first era ...
BARCELONA, Spain--(BUSINESS WIRE)--At Mobile World Congress, MasterCard today announced MasterPass™ in-app payments, enabling consumers to make secure purchases within a mobile app. MasterPass in-app ...
Only 1.83% of mobile gamers spend money on in-app purchases, according to a new report from Unity. The Mobile Growth and Monetisation Report 2024 claims that of those who spend for the first time, ...
Business leaders today are increasingly focused on achieving the greatest return on investment (ROI) to fuel company growth. Challenged with tight budgets and an uncertain economic environment, ...
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