Businesses use promotional items to attract new customers, build relationships with existing customers, introduce new products, create brand recognition, motivate employees and celebrate company ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility, grassroots engagement, and in-person marketing across North America.

Brands must always look for working marketing strategies whether they have just started operations, are trying to rebrand, or ...

TREVOSE, Pa., Dec. 24, 2025 /PRNewswire/ -- Personalized accessories – from custom stickers and pins to collectible Labubu-style charms – have been named Counselor's 2025 Product of the Year, ...