A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Finding new ways to promote an existing product to the public can be a challenge. However, revamping your company's marketing strategy can make your business even more popular and increase your sales.

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...